I knew that the Missoni for Target collaboration had drawn massive attention from fashion bloggers, but I couldn't have imagined what happened on Tuesday. I got pretty lucky with my experience, I live in a place that isn't terribly fashion forward and I got to the store right at 8 am so my competition for stuff was minimal. Some of the merchandise wasn't even on display yet, as one employee told me he didn't think the line was going to be popular and didn't think people would come in expecting everything to be out. Despite the doubts of this Target employee, my Twitter and Facebook feeds told a different story. I saw many a tweet and status update about a people who were having to fight off crowds and eBay resellers to get what they wanted. The comments on Target's
Facebook fan page also show how enraged people were about the website crashing when the collection launched online. I did go out a second time to make a purchase for my mom and by 1 pm, even in a place that isn't fashion forward, stock was dwindling quickly. Overall, I would say my experience was good and I'm impressed with the quality of the collection for the most part. I do wonder, however, if the pandomonium has turned some people off from these Target collections or if people will simply become more aggressive in tracking down these in demand collections. I'd love to hear the thoughts and experiences of others on this!
