Apoliva is a line of skin, hair, and body care products offered by Adara, a subsidiary of the Swedish pharmeceutical firm Apoteket. They launched this ad, with unexpected results. Swedes all over have been creeped out by the model and her freaky eyes (Those eyes! Oh Sweet Lord, those eyes!); there's even some Swedish facebook group for those who are genuinely disturbed by the ad. What do you think? If I were alone at night, I'm not sure that I wouldn't be afraid that she was standing in the corner waiting for me to turn off the light so she could suck my soul out.