Yesterday, Steve Jobs announced his resignation by submitting the following letter to Apple.
To the Apple Board of Directors and the Apple Community:
I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come.
I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee.
As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple.
I believe Apple’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role.
I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.
What will Steve Jobs's resignation mean for Apple? Will Tim Cook be able to maintain the Apple legacy?
Sure, Steve's been called a tyrannical micromanager who demands the beauty and perfection of all Apple products...inside and out. Yes, it's been said that he spies on his employees, demanding the utmost secrecy surrounding all Apple products. So? Jobs's vision and type A Steveness has been the driving force behind this multi-billion dollar brand. A brand that has captured the hearts and wallets of the global marketplace, converted die-hard PC heads, and made computing into a work of art.
Okay, maybe that's a little bit sappy. I don't care. I want to wallow for a little while.
I say the world needs people like Steve Jobs. People who are maniacally committed to making a brand sing, to making technology accessible and simple, and to controlling every little aspect of production until it's perfect.
So, what will become of Apple? According to a Forbes article, the market will bounce back, no, bounce forward.
And, undoubtedly, it will. Yes, Steve has an incredible hand in the making of all things Apple, but this multi-billion-dollar company certainly isn't lacking in expertise. Stocks may have been down today, but they will go back up. Many believe that Tim Cook will bring a fresh perspective, and he's definitely got the experience to take on the new role as CEO.
In closing, I'd like to officially issue the following letter to Apple, on behalf of all fans:
Please, please, please, dearest Apple,
Maintain your creative integrity, your commitment to excellence, and your devotion to all things awesome. You do that, and I'll keep giving you money.